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E-Marketing Consultant

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This is a Senior Level position.

My Fortune 500 client located in North Jersey is looking for an E-Marketing Consultant to join their team for a 6 month contract.

Summary:
Web, mobile and other new online channels have and will continue to revolutionize all customer relationships, decision-making and information-gathering behaviors. This role must strategically identify, shape and manage business opportunities leveraging innovative channels to deliver on brand, business unit and company objectives. It will require flexibility to support multiple areas of the US pharmaceutical business, as well as a heavy emphasis on bringing forward external trends and opportunities.

Key Responsibilities: -
- Deliver effective online programs in support business goals, shaping those goals by educating management on changing customer habits and trends. -
- Develop strategic web and mobile presence for US market, addressing healthcare professional, consumer and commercial audiences. Identify and propose opportunities to achieve business goals through use of the internet based channels (web, email, mobile, social media, search, online advertising, eDetailing/alternative channels, etc); develop strategies and tactics; implement, measure effectiveness and optimize accordingly. -
- Collaboration with other pharmaceutical eMarketing colleagues, global Business Unit counterparts and other Brand HealthCare teams contributing to and shaping broader Brand initiatives. -
- Identify and deliver synergies through support of company-wide, re-usable solutions rather than individual efforts, through effective use of in-house resources, vendor selection and vendor management.

Qualifications:
•BA/BS degree
•Minimum of 8 years business experience, including marketing and/or eMarketing
•Proven success shaping business strategy to leverage new channels & behaviors
•Experience executing eMarketing programs from inception to completion for a pharmaceutical company or client
•Demonstrated ability to measure/evaluate (web analytics) against objectives and optimize based on performance
•Track record of effectively marketing to multiple audiences (such as consumer and B-to-B for single product or service)
•Project management experience
•Familiarity with web, social and mobile technologies Preferred
•Experience in Neurology and/or Hematology

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