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E-Marketing Consultant

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Development of strategy and execution of online components supporting digital marketing programs including e-mails, newsletters, landing pages, microsites, lead forms, registration forms, and reporting. Work closely with internal project managers, line of business marketing managers, and senior managers to develop, test, execute, track and report on campaigns. Development for marketing programs includes lead nurturing, scoring, and webinar marketing programs. Qualified candidates will possess strong analytical skills and strive to continuously improve campaign effectiveness based on learnings and best practices.
Responsible for the direction of conceptual design, prototyping, graphic design, HTML layouts for emails, and landing pages.

Key Responsibilities:

• Provide a high level of customer service and support
• Leverage marketing automation tool to execute email marketing activities that
generate leads.
• Publish and maintain marketing material on company intranet sites.
• Utilize style guide to layout and update marketing collateral –
brochures, white papers, case studies, fact sheets, etc.
• Perform regular tracking and reporting of marketing performance. Perform A/B
testing on all elements of marketing (landing pages, offers, lists, email templates,
etc.) and continuously improve campaign effectiveness.
• Distill data from analytics and implement improvements. Integrate recommendations
and continuously improve campaign effectiveness.

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