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E Mail Marketing Manager

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E MAIL MARKETING MANAGER
START DATE: ASAP
CONTRACT: ON GOING
LOCATION: SAN FRANCISCO
PAY: Up to $41.82/HR DOE

** A FORTUNE 500 RETAIL COMPANY IS LOOKING FOR AN EXCEPTIONAL E MAIL MARKETING MANAGER! **

JOB DESCRIPTION:

• Develop Email strategy
• Prepare annual/monthly budget for Email channel sales
• Forecast campaign sales & circ
• Own segmentation; recommend circ
• Own Email acquisition
• Own triggered Email program including new campaigns and optimization of existing campaigns as well as reporting and analysis
• Manage Email prospecting campaigns; analyze results
• Direct customer analytics & modeling teams for ad hoc segmentation requests
• Own customer programs executed via Email: top customer, reactivation, and site-wide free ship. Develop program strategy, timing of campaigns, targeting, offers, etc.
• Analyze campaign results: Email tracked sales, promo code results, brand results; make recommendations to optimize campaign performance
• Recommend and design tests to optimize Email results; maintain rolling 12 month test plan
• Produce weekly campaign performance reporting, including engagement metrics, productivity trends, and test results
• Supervise team with ultimate responsibility for:
• Coordinating with merchandising, store operations, bridal registry, and credit card teams to confirm appropriate landing pages
• Tracking production milestones to ensure timely delivery of campaign assets
• Assigning campaign tracking codes for all campaigns using spreadsheet macros
• Review and approving all campaign test files, providing approval for deployment
• Prepare data and creative reference for analytic archives
• Participate in preparing quarterly presentations to brand partners
• Interact with cross-brand peers within the company to share best practices and test results
• Perform mainframe database uploads for each season

MUST HAVE:

• Bachelor's Degree
• 3-5 years Email experience
• Proven managerial, analytical and organizational skills
• List hygiene / data processing skills a plus
• Extensive Excel experience manipulating data in very large spreadsheets
• Ability to prioritize and work on multiple projects in a deadline driven environment
• Strong attention to detail; good follow-through skills
• Able to work well in team environment and across teams

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