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E Commerce Site Experience Manager

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SUMMARY: GENERAL PURPOSE OF JOB

Lead the development of brand look and feel, features and functionality, content development and integration, product catalog management and usability across the direct-to-consumer channel.

ESSENTIAL DUTIES & RESPONSIBILITIES


Develop consumer-centric strategies which leverage innovation and creativity to elevate the brand acros partner websites, mobile, social and ancillary brand engagement experiences
Drive online conversion through the development of a best-in-class brand and shopping experience
Execute strategies which seek to elevate the brand’s rich heritage and extensive product education library to the forefront of the online experience
Enable social engagement across site to drive increased conversion through consumer-to-consumer engagement: stories, questions and answers, ratings and reviews throughout the site to “make everything social”
Oversee “shop-in-shop” experience with other online retail partners including pure-play online retails and multichannel partners.
Develop prioritization criteria for new projects; manage project teams to deliver results as expected
Direct 3rd party vendors to achieve and exceed goals
Manage budgets to plan
Participate in weekly business review meetings to discuss product performance and business results with peers and superiors
Coach and mentor site experience specialists and coordinators

QUALIFICATIONS


3-5 years experience in graphic design/UX, ecommerce general management or online and interactive marketing, preferably with a nationally-branded specialty retailer.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.









EDUCATION/EXPERIENCE


Bachelor’s degree (B.S.) from four- year college or university; minimum of 3-5 years related experience, preferably with a consumer goods and/or beauty products company or equivalent combination of education and experience. Passionate about understanding the customer and associated behavior, and the ability to translate findings into meaningful, prosperous long-term customer relationships. Proven knowledge of industry trends and best practices. Must have well established analytical skills; interpreting data, formulating conclusions, developing strategies based on facts. Required marketing or business experience, working knowledge of internet marketing, account management and sales analysis.

SUPERVISORY RESPONSIBLITIES


Manages site experience support and catalog coordinator employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

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