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E-Commerce Marketing Director for growing company!

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Rapidly growing home-decor company seeks motivated E-Commerce Marketing Director to provide hands-on leadership in all company marketing, customer acquisition and advertising efforts. The E-Commerce Marketing Director is responsible for driving traffic, sales, transactions & market share by:

- Building marketing strategy and ROI by channel; clearly communicating business case and expected results.
- Increasing brand awareness and customer acquisition in regional, national and international arenas
- Build ROI for and manage site’s marketing plan
- Managing brand positioning, brand touch points and targeted customer strategy
- Developing, negotiating and purchasing all marketing materials

RESPONSIBILITIES:

- Execution of multichannel marketing strategies
- Creation and development of strategic partner marketing program(s) to increase site 'reach'.

RESULTS AND ROI ANALYSIS:

- Drive traffic and sales to website and any wholesale business opportunities.
- Provide results analysis measuring traffic, sales transactions, average order and unit value, profit, market share and lifts.
- Track and analyze return on investment for each campaign, providing actionable reports and fine tuning as needed for best ROI.

CUSTOMER ACQUISITION AND RELATIONS STRATEGY:

- Research customer demographics, and relevant geographic information to determine customer profile, target customers, target marketing areas and support new-store openings.
- Develop cross-channel customer relationship (CRM) program.
- Develop customer acquisition strategy for online and direct mail purposes.
- Brand positioning & awareness
- Act as brand 'gatekeeper' ensuring consistent and elevated use of logo, brand touch points, brand information and other positioning elements through all channels.
- Manage all written and spoken company communications via copy, talking points, and coaching to ensure consistent appropriate brand 'voice' and approach.

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