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Director/Sr. Manager – Digital Marketing for E-Commerce

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Our hot e-commerce client in the Wine/Beverage space is looking for a Director/Senior Manager of Digital Marketing to establish strategic marketing plans and programs to support objectives for growth, revenue, profit and brand awareness through our online store. Please have previous experience in the ONLINE RETAIL industry!

You’ll be the main point person with online marketing through PPC, email marketing, email acquisition, display advertising, social media, and more.

Responsibilities:
• Develop key internet marketing activities: email campaigns, SEM, SEO, affiliate marketing, display advertising, digital PR and social media programs.
• Campaign analytics.
• Oversee the creation of marketing plans, promotions, advertising and marketing communication strategies for the digital channels.
• Drive strategy for targeting and growing new customer segments, and optimizing messaging and marketing programs per channel and global market.
• Manage the production process of ad/creative materials, media planning and buying through internal teams, agencies and contract resources.
• Manage vendors, contractors and consultants.
• Establishing a strong external web presence, to instill consumer confidence and build awareness of the brand and products, ultimately driving site traffic and sales.

Success Measurements:
• ROI
• Conversion

Requirements:
• 6 + years of experience managing customer acquisition and retention channels for an ONLINE RETAIL
• BA/BS degree, ideally in Marketing, Business, Merchandising a related field.
• Highly analytical, demonstrating meticulous attention to detail.
• Great communication and ability to present your ideas to Exec Team.
• Very high drive to succeed in a competitive, fast-paced, cutting edge market. You must be able to adapt quickly, manage without direction, and independently seek answers and solutions.

Big Brownie Points For:
• OF Biz (ecommerce application).
• Zeta Interactive (ESP).
• Experience building SEM landing pages.
• Google Adwords Certification.
• Interest in wine products.

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