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Director of Web Strategy and Operations

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Online educational institute is in need of a director of web strategy and operations. Strong candidates should be strategic forward thinkers who have the proven ability to run a website from start to finish. This position is responsible for monitoring, maintaining and continuously improving the performance for the organization's web properties. If you consider yourself an inspirational leader who can manage a team of developers as well as communicate to the executive level, than this is a great opportunity for you.


Duties and Responsibilities:


  • Drive testing and improvement agenda to increase web usability and task success rate, e.g., conversion rate, form completion rate.

  • Act as “customer” to external agency for search engine optimization.

  • Manage a team of developers to improve infrastructure, architecture and core IT capabilities supporting the web.

  • Manage and improve tracking capabilities to support outbound marketing campaigns.

  • Set agenda for and manage improvements on web capabilities, including but not limited to dynamic content serving, testing infrastructure, live chat and other interactive tools, SEO, search, comparison tools.

  • Act as primary point of contact for identification and resolution of issues in web performance.

  • Build and maintain web content management system and content library.

  • Oversee/manage the development of content elements.

  • In first year will be primary driver of a full website redesign project, covering research, design and development phases.
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