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Director of Product Marketing

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Responsibilities:

  • Work closely with Product Team to improve user experience and brand consistency on web and mobile applications.
  • Drive product qualified leads in to new business 
  • Constantly innovate and deploy experiments to users’ on-screen experience to improve lead and customer acquisition.
  • Meticulously measure and conduct granular campaign and on-screen performance analysis to understand why campaigns and approaches succeed or fail, identify inefficiency, and drive optimization to improve ROI.
  • Develop and refine methods to calculate ROI for campaigns.
  • Generate analytical insights that drive significant response improvement, CPA efficiencies, or subscription conversion and retention improvement.
  • Ad-hoc deep dive analysis and projections of performance based on various dimensions and data sources such as cross device behavior, product usage, subscription type, churn, renewal, and customer attributes.
  • Focus on top-of-funnel but maintain and foster understanding of implications through the entire funnel in coordination with the Sales and Customer-for-Life Teams.

Requirement:

  • Bachelor’s degree
  • 5+ years’ related experience with a Software-as-a-Service (SaaS) market leader
  • 5+ years in a hands-on digital display and/or mobile acquisition experience with demand for software products 
  • Has specialized in turning product qualified leads to new business. 

If you are looking to make a large impact on a fast growing company through your marketing expertise, this is the role for you!

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