- Work closely with Product Team to improve user experience and brand consistency on web and mobile applications.
- Drive product qualified leads in to new business
- Constantly innovate and deploy experiments to users’ on-screen experience to improve lead and customer acquisition.
- Meticulously measure and conduct granular campaign and on-screen performance analysis to understand why campaigns and approaches succeed or fail, identify inefficiency, and drive optimization to improve ROI.
- Develop and refine methods to calculate ROI for campaigns.
- Generate analytical insights that drive significant response improvement, CPA efficiencies, or subscription conversion and retention improvement.
- Ad-hoc deep dive analysis and projections of performance based on various dimensions and data sources such as cross device behavior, product usage, subscription type, churn, renewal, and customer attributes.
- Focus on top-of-funnel but maintain and foster understanding of implications through the entire funnel in coordination with the Sales and Customer-for-Life Teams.
- Bachelor’s degree
- 5+ years’ related experience with a Software-as-a-Service (SaaS) market leader
- 5+ years in a hands-on digital display and/or mobile acquisition experience with demand for software products
- Has specialized in turning product qualified leads to new business.
If you are looking to make a large impact on a fast growing company through your marketing expertise, this is the role for you!