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Director of Marketing

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Vitamin T has a client looking for a full time Director of Marketing to join their team. If you fit the description and qualifications, please email me at DBorror@vitamintalent.com.

This position is responsible for the activities associated with implementing a traditional and digital marketing strategy for the organization. The traditional elements associated with this position are to develop print based campaigns, establish relationships with tenants to provide guidance and budgets for marketing activities, source sponsorship agreements for our key centers, and work with our current 3rd party agencies and consulting firms to strengthen the brand. The digital marketing strategy is another key component of strengthening the brand. This strategy needs to develop a greater emphasis on Social Media, eMail Marketing, Lead Generation, WiFi strategies leveraging Beacon, Blue Tooth or equivalent technologies, and ensure that analytics are incorporated into the overall technology environment. This role will interact with other areas of the organization, primarily Leasing, Asset Management and Executive Management, to ensure that relevant and timely information is available. This role will also require the successful candidate to be an active participant in the planning and execution of corporate Events.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Include those listed below. Other duties may be assigned.

• Develop the annual marketing plan and the strategies, tactics and resource requirements necessary to achieve these goals.
• Direct the implementation of marketing policies and practices.
• Manage the development and distribution of collateral (Center Signage, Web Branding, Trade Show displays) across multiple channels.
• Partner with the Marketing Research department for competitive analysis, Trade Area definitions, market trends and campaign effectiveness activities.
• Provide input and support to the Executive and Senior Leadership teams in the development of joint ventures, affiliations and partnership agreements.
• Participate in professional societies or organizations related to the REIT industry to keep aligned with current trends and identify future opportunities for the organization.

SUPERVISORY RESPONSIBILITIES
• This role will have one (1) individual reporting to them who is responsible for Field Marketing activities.

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