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Director of Marketing

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Aquent’s top global mobile technology company client is looking for a Director of Marketing for its Sunnyvale offices.

The Director of Marketing possesses the following experience and qualifications:

Consumer Focused
Has a deep understanding of consumer behaviors, desires and preferences in relation to purchasing, owning and using mobile devices, services, and technology. Applies insight in business decisions, and translates consumer insights into innovative marketing activities and solution propositions.

Expert in Digital Sphere
Builds trusted consumer relationships through cutting edge viral marketing and direct interaction, to achieve consumer reach, engagement, conversion and retention. Masters social media and understands the technologies that support it. Knows how consumers interact with social, digital, experiential and traditional media and applies insight in seeking out appropriate media for target audience. Optimizes the use of media mix in consumer lifecycle communications and uses customer-generated approaches to categorize content. Can speak intelligently with technical programmers, agencies and business leaders about how to leverage social media capabilities.

Has Commercial Acumen
Demonstrates the business value of marketing by utilizing quantifiable metrics. Diagnoses problems quickly and relies on real-time observed behavior (e.g. responses to blog) more than on reported past behavior (e.g. focus groups). Analyzes and interprets complex data efficiently to make timely decisions. Uses feedback and makes ongoing adjustments to content or approach.

Masters Solution Marketing
Understands various types of marketing tools and techniques and has solid experience in implementing the tools across different types of media. Drives integrated marketing plans and activities. Executes brand strategy protecting and transforming the brand. Builds awareness and excitement of the company's solutions through differentiated consumer
stories, optimized touch point strategy, and launch and life cycle management. Communicates in an engaging, simple and intuitive way.

Relating and Networking
Establishes strong relationships and collaborates effectively with colleagues, partners and customers. Builds wide and useful networks of contacts inside and outside the organization. Manages conflict and relates well to people at all levels, purposely seeking contacts and maintaining a dialogue with key parties.

Leading and Coaching
Sets direction based on online channel strategy, engaging others with a clear direction, goals and targets. Delegates work appropriately and fairly. Empowers, trusts and motivates others. Provides others with development opportunities and coaching. Recruits and retains talented employees.

Developing Strategies
Works strategically to realize organizational goals. Sets and develops strategies and translates into short term business plans and objectives. Identifies and develops positive and compelling visions of the organization's future potential. Takes account of a wide range of issues across our organization and our partners

· Brand Awareness
· Brand Health (consideration, preference and strength of preference)
· Consumer retention
· Social media fans New & Followers (Facebook, Twitter, etc)
· Presence and Presence Vibrancy
· SEM/SEO
· Revenue
· Gross Margin
Market Share

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