These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Director of Digital Strategy

0 people like this description

This firm partners with the world’s largest retail, manufacturing and entertainments companies and drives customers to their brands. They are currently seeking out talent to be the driver of their digital strategy.

This person will be responsible for the following key duties:
• Leading the development and implementation of innovative digital marketing campaigns.
• Maintaining agency social media best practices and standards, ranging from application
development to community management.
Providing direction on all social media efforts and maintaining an agency perspective on social technology and trends.
• Working with brand management and technologies teams as a digital marketing advisor on the development of new products.
• Measuring the impact of all online marketing campaigns and identifying opportunities for optimization.
• Establishing and cultivating relationships with online influencers including traditional publishers, bloggers, affiliates and technology leaders.
• Lead enterprise-wise social direction, mapping Social Media strategy and building 10+ person digital marketing group.
• Use deep shopper and consumer insights to oversee account planning, forming Insights & Analysis team.
• Publish white papers, write company blog, give keynotes and presentations to CPG brand teams.
• Participate heavily in pitch process, articulating agency capabilities.
• Collaborate with Interactive and Creative executives to implement in-store, online, and mobile campaigns, firmly rooted in ROI and innovation.
• Set and maintain standards for reporting, RFP-to-wrap processes
• Provide coaching and career guidance to junior, mid and supervisor-level staff

The ideal talent for this role will possess the following skills and traits:

• Digital Strategy expertise
• Previous Online Advertising experience
• Search Engine Marketing
• Social Media Marketing
• Community Management
• Online/Media Analytics
• Knack for Copywriting
• Passion for business development

These job descriptions are examples. Looking for work?

Find JobsFind Jobs