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Director of Digital Marketing

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Vitamin T has EXCITING opportunity for a Director of Digital Marketing in Dallas, TX.

This position does not offer relocation assistance, so only candidates local to Dallas/Fort Worth will be considered.

Responsible for developing and executing on our client's online marketing strategy.  This person will be responsible for developing a center of excellence for all digital marketing disciplines to be used across the family of brands at our client, including email, search, social media, demand generation and display. This leader will guide the digital marketing team’s responsibilities of building comprehensive campaign plans and strategies to drive our E-Commerce and field sales businesses, as well as develop a cohesive evergreen content strategy.

Essential Job Functions:

  • Build our digital marketing roadmap across all business segments
  • Manage all digital marketing channels (ie website, email, social media, search, affiliate and display
  • Develop specific campaigns to create and maintain high levels of customer interaction and revenue impact
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with creative teams and agencies to develop impactful collateral
  • Identify trends and insights in the digital marketing space, both in techniques used as well as technology

Education/Experience:

  • Bachelors’ degree required; MBA preferred
  • 10+ years of Online Marketing experience required
  • 5+ years in e-commerce experience required

 

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