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Director of Digital Content Strategy

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This position will be responsible for helping to define the editorial strategy and establish editorial  direction and standards in support of business goals and objectives across the digital delivery platforms  for SalonCentric. This role requires a self-driven communicator who is capable of developing and  executing projects with minimal supervision, while also having the skills to collaborate on larger-scale  initiatives in a deadline-driven environment. 

Responsibilities: 
 Oversee and manage implementation of editorial direction, content, and tone/voice of the  SalonCentric ‘brand’ (across digital/social media and web) based on our stated business  goals and objectives. 
 Act as a key representative of the brand within the professional beauty industry. 
 Regularly confer with Marketing & Digital teams to formulate editorial calendar, establish  production schedules, create original content pieces, and generate ideas and plans. 
 Writes articles, reports, editorials, reviews, and other material pertinent to reader 
 Works with brand partners to source content for use on our digital platforms. 
 Develop and utilize knowledge of industry and trends, competitive environment and agreed-  upon editorial vision.

 Assumes ultimate responsibility for grammatical accuracy, clarity, completeness, appropriateness for intended audience. 
 Attend industry conferences, trade shows, and other events, representing the company as  required. Establish and maintain positive professional relationships with authors, industry 
experts, and other internal and external contacts. 
 Ensure that all content is SEO optimized for the salon professional industry. 
 Develop and manage monthly analytics reports, tracking user behavior to gain insights on what’s 
working and areas for improvement 


Required Skills:
 Minimum 5-7 years’ experience in digital content management/publishing/magazine production. 
 Proficiency with desktop publishing word processing software and knowledgeable in effective  use of graphic design. Strong familiarity with MS Excel, Power Point, and Word. 
 Understanding of and ability to apply copyright laws. 
 Excellent organizational skills and ability to work in a deadline-oriented environment. 
 Excellent written and oral communications skills. 
 Web site content development experience preferred. 
 In-depth understanding of and experience leading content strategy and execution across  multiple media platforms (print/web/newsletters/events, etc.). 
 Ability to manage a changing blend of internal and external content resources. 
 Salon Professional/Beauty Industry experience and interest preferred 
 Strong knowledge and understanding of current trends in digital media. 
 Basic understanding of web templates and content management systems. 
 Strong ability to communicate & collaborate across various levels of the organization 
 Familiar with SEO principles and an understanding of digital terminology. 
 Ability to adhere to deadlines. 
 Four-year degree in Journalism, English, Communications or other relevant field or  commensurate experience. Advanced degree (MBA, Journalism) is helpful but not required. 

Other Key Success Attributes: 
 Must possess an entrepreneurial, can-do positive attitude. Demonstrate flexibility; can re-define role as needed and adapt to change. 
 Seek continuous mastery of new technical and business knowledge and encourages the same in others. 
 Interact professionally and appropriately within a variety of cultures and situations while attending trade shows, conferences, and performing other company-related assignments. 
 Build consensus, facilitate win-win business outcomes, is consistent between what is said and what is done, and gains and builds commitment to new ideas and courses of action. 
 Clearly articulate, present, and promote ideas and issues before various audiences in professional settings. 
 Demonstrate the ability to identify and solve problems quickly, decisively, and independently. 
 Share information, cooperates with others, and is comfortable participating as a part of a team. 

 

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