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Director of Database Marketing

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Company in Carlsbad seeks Director of Database Marketing to direct overall database marketing functions related to various product lines such as Events, Live Online Events, and Partnership Marketing. The Director of Database Marketing will be responsible for creating and executing database marketing strategies under the direction of the Chief Operating Officer.

Primary Duties and Responsibilities

• Develops CRM campaign strategies and manages staff to execute and analyze campaign activities related to product line focus.
• Works collaboratively with other department heads regarding the creation of email campaigns and general creative for company. =
• Maintains a consistent general brand for company, and any other related product line brands.
• Develops promotional strategies for product line promotions and manages marketing efforts.
• Approves all marketing materials, advertisements, direct mailings, and general promotions in relation to product line campaigns.
• Acts as the primary liaison to other functional areas such as Web Development & Marketing, Sales, Customer Support, Publicity etc. to ensure awareness of current and future marketing campaigns, and coordination of activities.
• Develops, manages and approves budget and departmental spending for database marketing functions.
• Executes data tasks including audience segmentation, recommendation generation, mass communication and result tracking.
• Continuously improves campaign efficiency via exploring and researching based on analysis.
• Develops and oversees the generation of regular CRM reports to provides insights on business growth opportunities for each product line.

Supervisory Responsibilities
Hires, leads, develops and manages performance of marketing staff.

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