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Director of Advertising

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Our leading education client is seeking a Director of Advertising. They have partnered with well-known subject experts to develop custom curriculum to deliver to students online. In this role, you will be responsible for driving awareness and consideration for these programs. The position would require partnering with our product team to assess and develop a deep understanding of the program offerings, the benefits to students and how to message the programs to various audiences.

1.) Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs across multiple channels. Write Creative Briefs and manage the creative and execution process end-to-end.

Program types will include (but are not limited to):
• Print, and digital advertising campaigns
• Large-scale, multi-cell direct mail campaigns
• 3rd party email campaigns
• Email campaigns to in-house lists
• Events marketing (trade shows, campus events)
• Paid search (SEM)
• Web site
• Organic Search (SEO)
• Affiliate marketing
• Social media
• Collateral development

2.) Drive revenue and leads of the Academic Programming products

3.) Initiate development of performance and tracking reports for marketing programs, consolidating information and providing end-to-end metrics visibility. Produce these reports ongoing or manage those who do.

4.) Complete analysis of program performance inclusive of cost-per-lead, and return-on-investment. Use this analysis to build a case for future funding.

Interested? We'd love to hear from you! Please include the following when applying:

• Summary of skills related to the above requirements
• Updated copy of your resume
• Portfolio link or samples
• Hourly rate range

We will be reviewing candidates daily and you will be contacted directly if your experience is the best match for our client.

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