Director, Packaging Designer
0 people like this description
Design:
- Create shelf-back, social-ready 3D designs and package design layouts, to help drive overall brand strategy
- Support and drive continued innovation, while in adherence to brand guidelines
- Design with visual merchandising & store design across all channels in mind (travel retail, specialty multi, department stores, online)
- Understand that packaging is the key sales vehicle and design with the consumer shopping habits in mind
Industrial Design:
- Support and offer leadership in concepting and ideating product designs (primary packaging) in line with company needs and market trends
- Collaborate with product development, product marketing and creative design to create highly desired designs
- Bring packaging newness to our product innovations while staying true to heritage facets of our brand identity
Retail Experience:
- Design across various consumer touch points, including specialty-multi and open-sell as priority
- Strong focus on social/e-commerce
- Partner with other creative departments to ensure omni-channel connectivity on daily basis (VM, 2D/Digital)
- Ensure to always have “finger on the pulse” with product and market trends, gaining inspiration from everywhere
- Think outside of the box and leverage knowledge of competitive landscape and trends
About You
- 8-10 years’ experience in 2D packaging design (3D structural design experience a plus)
- Strong in shelf-back, social ready design
- Differentiated, innovative packaging
- Industrial design capabilities
- Seasoned manager, adept at driving change and brand evolution
How You Will be Successful
- Challenges standard practices, and applies new and different ways of thinking to generate new ideas/opportunities
- Fosters an environment that rewards new ideas
- Champions others’ great ideas and helps move ideas forward
- Savvy collaborator who builds rapport easily and collaborates across a complex structure
- Builds and initiates long-term partnerships within Creative and other and with cross-functional stakeholders in support of overall brand objectives
- Builds and develops diverse and inter-connected teams
- Demonstrates flexibility and is able to lead teams in ambiguous situations
- Displays ability to leverage knowledge of organization and industry
- Recognizes and acts quickly on short-term opportunities consistent with the company’s strategic direction
- Provides clear direction to direct reports, managers and peers