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Director, New Media

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The New Media Director will direct the overall audio content development and related product content development for a growing Company in Carlsbad. The New Media Director will be responsible for creating and executing entire company radio programming strategy and audio content development for the Company. This is a full-time, onsite, contract-to-hire role.

Primary Duties and Responsibilities:

• Creates and develops audio content for Company Radio and various product lines including courses and digital content for online purposes.
• Develops radio programming strategies and manages staff to execute programming and content development activities.
• Oversees operation of Company Radio including broadcast equipment, on-air interaction with hosts, guests, and listeners.
• Responsible for ensuring seamless programming for multiple live radio shows each week including coordination of staff, hosts/talent and management of scheduling; as well as any additional programming.
• Develops and executes promotional strategies along with web marketing team for brand promotion.
• Continuously monitors audio programming and content development to ensure quality control.
• Co-manages Company Radio web site with web marketing team including content development, maintenance and troubleshooting as needed; analyzes traffic, revenue, and expenses on a monthly basis.
• Develops, manages and approves budget and departmental spending. Reports activities on a monthly basis.
• Establishes and implements short-and long-term functional goals, objectives, policies and operating procedures in line with Company’s corporate objectives.
• Oversees development of promotional strategies for product lines under new media umbrella.
• Acts as the primary liaison to other functional areas such as Web Development, Marketing, Sales, Customer Support, Publicity etc. to ensure awareness of current and future activities.
• Works with other Executive team members to implement vision, overall strategy, leadership and mission of the Company.

Supervisory Responsibilities
• Hires, leads, develops and manages performance of staff including Engineers, Producer/Co-Hosts, Product Managers, etc.

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