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Director, Market Research Analysis

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Provide market intelligence to support clinical and business development activities in the US for designing target product profiles (TPPs) and clinical development plans (CDPs) of drug candidates, and for licensing with prospective business partners following the proof of concept study. This includes, but is not limited to, market and therapy assessments, including epidemiology, competitive intelligence, and physician-, patient-, and payor-based market research, in support of translational research and early stage clinical development projects for first-in-class/best-in-class drug candidates for unmet needs and new, untested market segments. Responsible for researching, collecting, organizing, auditing, and analyzing data related to market forecasting, consumer preferences, product positioning, and market share. Knowledge of pricing and reimbursement is desirable.

ESSENTIAL DUTIES AND RESPONSIBILITIES (Include but not limited to the following. Other duties may be assigned.)
• Perform analyses in the areas of product preferences, potential, sales coverage, market size, penetration, marketing practices and trends, and prepares forecasts and recommendations.
• Work closely with multiple project teams, by providing technology assessment from the business point of view for multiple pharmaceutical products.
• Keep informed about the developments in the economic, scientific, political, industrial, and international fields as they apply to CDPs, and TPPs of candidate drugs as well as future marketing strategic planning.
• Understand current US healthcare regulations and future trends in government regulations as they may affect markets.
• Plan and organize market research projects including focus groups with healthcare providers, patients, and payers to assess market potentials of new therapeutics for unmet needs in early stage clinical development.
• Explore and introduce new market research tools and databases.
• Gather data on competitors and analyze their prices, sales, and method of operation.
• Collect and maintain information on the requirements, organization, budget, and preferences of prospective customers.
• Lead new technology assessments from business point of view (e.g., market segment analysis that includes dollar and prescribing activity, competitive analyses, and ongoing / potential clinical trials, etc.).
• Organize information to assist in analyzing future products and makes recommendations for the development of new products.
• Compile and analyze statistical data on past sales and trends to forecast future trends and state-of-the-art changes.
• Maintain marketing library and all internal database materials and publications (R&D focus, Scott-Levin, Data Monitor, etc.).

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