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Director, Graphic Design

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Create and maintain branded marketing materials that appropriately reflect proper brand
positioning and articulate the differentiated value of our products and services to our target
customers.
 Act as primary graphic designer for most Retail design projects, using outside resources as
necessary. Art direct all Retail design projects. Types of projects involved include: Seasonal
Apparel Catalogs and Literature; Product Website Art Direction; Promotion Campaign
Management; Point-Of-Purchase Material and Campaign Development; Social Media Campaign
Development; Product Packaging and Point-Of-Sale Artwork Creation; Field Sales Rep Training
Materials; Trade Show Management; Digital Asset Management; Publicity; Logo and Trademark
Generation and Management; Print Management; Video Development; Photo Art Direction;
Graphics Standards; Brand ID Management (Labels, Boxes, Signage); and more.
 Manage the creative direction, design, production and effective distribution of all Retail
marketing material.
 Work with marketing leadership to develop and execute the retail branding strategy.
 Implement and manage the conversion of creative ideas into effective collateral to reinforce
brand identity and meet business needs.
 Manage and optimize vendor relationships with printers, outside agencies, freelancers, and
other creative resources as needed to meet business needs.
 Ensure quality and consistency with brand identity across communications media
 Collaborate with company leaders, marketing teammates, and other key stakeholders on key
projects each retail season.
 Assist in bringing new ideas for design and content creation to the team using expertise and eye
for great design.
 Required to maintain consistent and acceptable attendance according to the assigned schedule
provided by the manager.
 Meet departmental goals and defined key performance indicators (KPIs).
 Other duties as assigned.

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