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Director, Global Marketing Innovations Team

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We are seeking a Director-level Marketing professional for one of our SF Bay Area clients. This is a one-year contract, onsite, 40-hours/week. In this role you will have responsibility for a number of special projects to help build out a world-class B2B Marketing practice supporting cross-initiative (Mobile, Information Products, Digital) products and services.

Projects include developing strategic tools and frameworks to aid in the introduction and launch of new products, conducting a global audit of internal sales teams and distribution channels along with audience mapping of B2B stakeholders, helping to adapt social media guidelines for B2B, and leading development of an internal editorial calendar for the Marketing team website.


RESPONSIBILITIES
• Conduct audience mapping of B2B stakeholders (FIs, Acquirers, MNOs, etc.) and a global audit of sales teams and distribution channels in order to understand most effective internal channels for disseminating sales materials for new products and services
• Collaborate with Digital Strategy team to adapt social media guidelines for B2B audience
• Work across the Initiative Teams (various products) to develop a robust editorial calendar for the internal Marketing team website
• Optimize internal/owned channels to communicate and share information; Collaborate with various teams to tap expertise, conduct needs assessments, etc.
• Develop and maintain Global Marketing Innovation presentation that provides strategic overview of priority initiatives and will be used for new employee onboarding and communicating updates at marketing all-staff meetings, SLT meetings, etc.
• Support Global Marketing strategic priorities via the development of key tools and frameworks, with specific emphasis on building tools to aid in the introduction of new products.
• Facilitate sharing of best practices across global and local marketing teams, functional partners and agencies.
• Prioritize project activities and coordinate resources to achieve project goals.

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