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Director Digital Marketing

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Our client, a health company located in Charlestown, is looking for a Director Digital Marketing. The role is 6+ months with some off site flexibility.

JOB DUTIES AND RESPONSIBILITIES:
• In partnership with marketing and technology teams, develop a strategic, comprehensive digital marketing plan that advances and supports business goals. This includes developing the roadmap to transform our digital properties into strong vehicles for brand awareness and lead generation.
• Ensure integration of digital efforts into overarching marketing campaigns. Manage internal team and external vendors to execute all web, PPC, SEO, display, mobile and emerging online media campaigns. Implement best practices and devise strategies to drive traffic and conversion.
• Working with agency and internal teams, develop and implement strong digital creative and content, including landing pages, microsites, member portals, emails, desktop and mobile applications, infographics and banner ads,.
• Provide leadership on digital marketing strategy across internal and external partners. Cultivate a data-driven mentality with emphasis on analysis, insight, and recommended action. Monitor web and social metrics, drawing conclusions and making recommendations based on findings. Define and own digital marketing KPIs and budgets.
• Manage internal digital requests to ensure a cohesive web presence that is focused on user experience. Develop and maintain digital style guides.
• Guide the development of a robust email marketing program.
• Work collaboratively with technology team to bring new client relationship management platform (Salesforce) to life.
• Partner with Marketing, Public Affairs and PR agency to enhance social media presence, implementation, tracking and tools.
• Identify and implement marketing digital tools that improve marketing performance and efficiency (automation, asset management, etc.)

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