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Director Content Marketing

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We are in need of a high level content marketer! If you are interested and feel you would be a good fit, please send me an email with a current resume and portfolio (if available). rwest@vitamintalent.com

Director Content Marketing

Description
Responsible for overseeing the development and delivery of quality content across all channels
Drive breakthrough engagement to expand its customer base
Lead a team of content strategists and producers to create original content using deep consumer insights to be marketed via all marketing channels
Serve as an evangelist for our message, brand, and content through thought leadership and blogging, social media, and speaking
Develop, document, execute, and continuously refine a content strategy, roadmap, and program calendar that supports and extends our breadth of products within our target audiences
Work closely with peers in Communication and Creative teams to produce, create, and edit innovative content in support of business and marketing strategies
Generate data-driven decisions to move the team and our content forward to meet and/or exceed company goals
Manage content creation partnerships and freelancers
Collaborate with external agencies and vendors to develop and implement integrated marketing programs that drive value for the company
Contribute to the ideas, development, creation, and implementation of all customer facing marketing programs for the business and the company at large
Capture consumer and advisor insights to develop targeted content that speaks directly to their mindset and positions for products and services in fresh and compelling ways
Establish KPIs for all content; evaluate content against those KPIs and use this data to assist with decision making
Ensure all content is on-brand, consistent in terms of quality and tone of voice, for all channels including collateral, digital, social media, newsletters, and more

Qualifications
Bachelor degree in relevant field of study or equivalent years of related work experience required
7+ years of content strategy experience at a content agency, digital marketing/advertising agency, publishing company or brand, or relevant work experience
Proven and visible marketing experience with creating content across several disciplines (e.g., text, design, video) and media (e.g., blogging, infographics, podcasts)
Knowledge of all aspects of Marketing Communications, including social and traditional media, web, publications, digital media
Ability to be a team player who can perform well in a decentralized, fast-paced organization
A storyteller with the ability to leverage strong written and verbal skills to translate strategies into convincing and inspiring stories
Ability to think outside the box and courageous to consider big, compelling ideas for content marketing strategies
Proven track record to grow and develop top teams
Well versed in integrating vendor content, user generated content and proprietary content
Robust capability to produce multi-channel content programs for B2B and B2C
Collaborative work style
Possess exceptional verbal, written, and presentation skills
Organized, systematic thinker
Strong ability to analyze, articulate, and solve complex problems/concepts to make effective business decisions
Able to maintain the customer perspective as a driving force behind business decisions and activities
Up to 10% of travel required, overnight stays as needed
Acceptable level of hearing and vision to perform job duties

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