The Director, Category Brand Marketing - Women's, is responsible for all marketing related activity within our our client's retail organization worldwide. The ideal teammate is passionate about the female consumer and will serve as a critical voice and champion within the Category team and across the organization. This leader will be responsible for crafting the overall Women's brand strategy and for creation of rolling go-to-market strategies, category positioning and consumer activation plans for women. It is essential that the Category Marketing Director build real consumer insights as the foundation of her/his in order to grow the brand and drive sales by delivering consumer-focused category launches, ranging from specific product launches to brand activations. The Category Marketing Director will be responsible for working across multiple categories, including, but not limited to, training, running, team, and outdoor to ensure consistent and integrated consumer-facing Brand representation. The role requires a leader who is highly skilled working in complex, multi-dimensional, and collaborative environments. Ultimately, this leader will build global integrated marketing plans that authentically build relationships and relevance with female consumers.
What will you do?
" Be the voice of the consumer; be a thought leader in communications across all channels which a specific emphasis on mobile & digital marketing
" Lead category launches that build authenticity & credibility in the women's category, drive consumer engagement & achieve / exceed sales goals, globally
" Author all briefs (product, sports marketing, creative) to initiate and develop category-level support elements
" Partner with cross-functional marketing expertise groups related to the category, rallying, connecting and coordinating launches across key marketing partners
" Provide input on sports marketing briefs and activation for brand assets
" Strategically aligns with regional marketing leadership to ensure campaigns are regionally relevant, and ensures support elements for campaigns can be leveraged by regions
" Works within the category budget and reports effectiveness of marketing initiatives based on established key performance indicators (KPIs)
" Builds close team relationships with category teammates across product, merchandising, sales, etc, and ensures relevant insights are shared and leveraged among key stakeholders
" Collaborates with Consumer Insights team on collection of consumer trends, competitive insights, industry updates and sales reports
" Obsess the digital consumer journey across all digital touchpoints securing alignment across all teams
" Responsible for category specific marketing budgets
" Other duties may be assigned
What do you need?
" GET IT DONE - ACCOUNTABILITY Holds others accountable for getting things done, lending support when needed. Generates motivation and drive to hit departmental goals by emphasizing responsibility and communicating expectations. Takes ownership of departmental results by tracking team contributions.
" FIND A BETTER WAY - CREATIVITY & INNOVATION Examines potential ideas and evaluates them against goals. Realizes and accepts that failure is a necessary part of innovation. Talks with others to gain new insight and see opportunities from a different perspective. Advocates for and pursues new ideas.
" WIN TOGETHER - COLLABORATION Builds consensus with Teammates across the business unit and gives clear direction during cross-functional collaboration. Motivates Teammates to build trusting, cross-functional relationships.
" THINK GLOBALLY - GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences and demonstrates comprehensive knowledge of global trends (social, political, and economic), adapting products and services to impact the business unit's goals globally.
" MAPTHE FUTURE - STRATEGIC VISIONING Translates business unit vision and goals into clear, specific and achievable objectives, making the vision tangible for individual teams. Considers future scenarios, opportunities and risks to create action plans that align with business unit goals and overall strategic vision.
" BUILD A GREAT TEAM - BUILDING TALENT Proactively develops self and others by setting stretch goals and providing challenging assignments. Serves as a trusted coach or mentor that guides Teammates through development opportunities, and gives feedback to ensure they are equipped to do the work independently. Creates a team identity and shared purpose to drive toward team goals. Develops and supports talent planning strategies to align with cross-functional needs.
" MAKE THE RIGHT CALL - INTEGRITY AND ETHICS Acts in alignment with values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
" BA required, MBA is preferred but not mandatory
" Minimum of 8-10 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience
" Established relationships at all levels, inclusive of the executive level, in the global marketing industry
" Prior experience working for a global company with a strong, premium brand and a distinct culture
" Experience working for either a start-up or high-growth organization is a plus
" Proven leadership skills in managing a strong, experienced and diverse team
" Experience conducting business and partnering with executives and staff in multiple regions globally, a plus
" Proven global citizen through travel and diversity of experiences
What else is important for you to know?
" Travel required, domestic and international, including some holidays and weekends