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Director, Affinity Marketing

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AQUENT is seeking for a Director, Affinity Marketing located in DC or NYC. Responsibilities include: develops and implements marketing/co-marketing programs with different affinity partners (Automotive partners, content partners, membership organizations, channel partners, etc.) to gain new subscribers for Radio. Build relationship with potential partners, assess business opportunity, build and present business case for approval, work with Legal, Finance and Privacy for contract. Pro-actively work with the partner and across the company (CRM, Finance, Legal, IT, Programming, Listener Care, Brand, etc.) to develop, launch and manage the right program for the business.

Duties and Responsibilities:
• Develop a successful affinity program(s) for Radio to bring a significant volume of new subscribers.
• Lead stakeholders across the organization (and externally) in program development and management. Develop and maintain strong relationships with all stakeholders.
• Apply “best-in-class” direct response marketing techniques (traditional and digital) within the strategy to achieve sales goals efficiently

Minimum Qualifications:
• Bachelor degree in related area.
• MBA strongly preferred.
• 10-12+ years in direct response/partnership marketing within comparable/related industry required (mainstream subscription services, automotive industry or automotive aftermarket, traditional direct marketing, internet services, entertainment, satellite television, credit card services, or cellular services).

Requirements and General Skills:
• Experience in developing and executing marketing strategies is required.
• Outstanding and proven direct response, analytical, and project/campaign management skills.
• Strong people and relationship-building skills.
• Strong orientation to detail.
• Customer relationship marketing, segmentation marketing experience required. Business Development skills a plus.
• Excellent oral and written communication skills; must be able to communicate clearly and credibly across all levels of the organization.
• Self-motivated, proactive team player and independent worker.
• Ability to work on multiple projects and set priorities.
• Knowledge/interest in pop culture and mainstream entertainment a plus.
• Must have legal right to work in the U.S.
• Ability to project a professional image over the phone and in person.
• Spelling, grammar, proofreading and editing skills.
• Pro-actively willing to take initiative and to follow through on projects .

Technical Skills:
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

Please contact Rae Jones if interested in NYC market at rjones@aquent.com and contact Whitney Payne if interested in DC market at wpayne@aquent.com. Thank you,

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