This role reports to and partners with the VP of Digital Marketing. The success of this role will be measured based on the ability to translate business goals into compelling, ground breaking digital campaigns that drive engagement and sales (retail or online). The position requires strong partnership and prioritization skills to manage internal stakeholders expectations, a great working knowledge ofoverall digital marketing (web, mobile, social, media) mesasurement, consumer insights and a baseline understanding of interactive production.
including social, mobile, site, digital media and marketing apps to drive brand goals.
determine the appropriate market customizations for success with consumers.
measure initial results and use the date to iterate to success.
strategy and other business priorities, on budget and on time.
campaigns that break frame in the market.
influencers in the industry. Must be a passionate consumer and fan of technology and marketingLead agencies to create break through marketing campaigns that activate multiple digital channels including social, mobile, site, digital media and marketing apps to drive brand goals.