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Director - Marketing US Girls-

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ASAP NEED FOR A SENIOR LEVEL MARKETING DIRECTOR FOR A 3 MONTH OPPORTUNITY!

Director, US Marketing, Partner Girls Brands Job

Hasbro’s US Marketing Team has an immediate need for a passionate, results-oriented, innovative senior level marketer to lead an exciting portfolio of Partner Girls Brands, Disney Princess, Disney Frozen, Disney Beauty and the Beast, Disney Moana, Disney Descendants, and Trolls. In this critical, high-profile role you will serve as a key business leader to drive brand strategy and deliver financial results across this important portfolio of brands.

Primary Duties and Responsibilities::

• Develop and implement brand and business strategies to meet financial objectives.
• Drive the creation and execution of fully integrated marketing plans, including consumer communications strategy, comprehensive media plan and consumer promotions.
• Responsible for driving brand revenue and profitability against financial targets.
• Drive the brand financial strategy and plan, including forecasting, inventory build, pricing and marketing budget to achieve revenue and profitability goals.
• Provide leadership and creative thinking to the analysis of market trends and competitive activity, and the identification of new market opportunities.
• Act as key point person with Global Brand Team to provide strategic input and direction for US market.
• Oversee analysis and communication of business performance metrics to drive and influence decision making both internally and externally.
• Provide strategic direction to US Sales Organization to drive business at retail, including channel strategy, prioritization and leading customer sell-in.
• Act as point person/ key liaison to licensors on all US-related business matters.
• Lead a team of experienced marketers assigned to various brand priorities.

 

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