These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Direct Response Loyalty/Retention Marketing Manager

0 people like this description

The Direct Response Marketing Manager is responsible for developing and implementing targeted direct response marketing strategies to support business line growth objectives. This position’s primary role is to assist in the development and project management of day-to-day marketing campaigns as well as managing internal and external client relationships.

Major Responsibilities

Gathers requirements for campaigns and manages day to day relationships with business partners.
 Assists in the development and management of media plans.
 Reviews and edits marketing materials and coordinates editing process with internal and external partners.
 Assists in day-to-day client management.
 Assists in development/writing of campaign brief and working with agency to develop tactical executions.
 Assists with project management of Direct Marketing campaigns and contributes to improvements in project management methodologies and processes.
 Provides recommendations to management on important issues of assigned projects.
 Works in collaboration with Marketing Analytics team in order to analyze results and develop test and learn strategies for recommendation to the SBIP Direct Marketing leadership team.
 Works closely with Data and Campaign Operations partner to select appropriate target audience for each campaign
 Manages finance database and updates reports for financial reporting purposes

·Required Experience:
• three (3) - five (5) years of experience in project management of Direct Response marketing projects

·Preferred Experience:
• Direct marketing experience in multiple channels (i.e., paid search, direct mail, email, banners, shared mail, radio, television, print ads)
• Experience working with budgets and managing campaign expenses
• Experience analyzing campaign data and making recommendations to leadership
• Excellent written and verbal skills
• Proven self-starter with strong ability to meet deadlines
• Problem solving skills
• Experience working in fast paced, deadline driven environments
• Proficient in the use of the entire MS Office Suite.
• Ability to produce PowerPoint presentations
• Bachelor's degree in business administration, marketing, communications or advertising

These job descriptions are examples. Looking for work?

Find JobsFind Jobs