Direct Response Copywriter

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Requirements: 4+ years copywriting experience, 2+ years in an agency environment
Experience with: Packaging / Web-Online / Newsletters / Editorial / SEO / Social Media / Various Creative Content

Responsible for leading the copy process for the brand team from facilitating brainstorming sessions, to editing and final implementation. Critical to the role is the ability to prioritize copywriting projects while working on time sensitive projects.

Responsibilities include:
� Develop and launch communications guidelines and continually update for the brand and all new products including positioning, umbrella statements, boiler plates, key messaging, taglines, packaging guidelines.
� Develop all new and revised packaging and collateral material content.
� Write copy for landing pages, e-mails, microsites and other online content.
� Lead video creative meetings, scripting, timelines and oversee project completion. Ensure scripting is approved by all team members.
� Develop e-newsletters in the areas of abandonment emails, sales emails, educational emails, etc., while becoming expert on results and messaging wins.
� Write creative articles for blogging, search and advertorial pages.
� Work closely with PR to write and edit press releases ensuring messaging is consistent on all media materials.
� Work with outreach team to ensure best testimonial statements are being garnered, that stories are edited down into effective sound bites and that quotes are being used.
� Interview and prepare testimonials for upcoming appearances and ensure content is correct in all filming, stories and sound bites.
� Wireframe concepts.
� Become an expert on scripting wins and continually develop new scripts to create wins in the radio campaign.
� Lead and facilitate brainstorming sessions for new creative development including new product and new program naming and key messaging points.