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Direct Marketing Project Manager

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Job Summary:

Responsible for developing and implementing targeted marketing campaigns to support business line retention and growth objectives. Active engagement in a range of responsibilities, including assisting in all aspects of the planning and implementation to support direct marketing and brand strategies; supporting the senior staff in the development of day-to-day marketing campaigns and production activities; budget and timeline development and the project management of day-to-day marketing campaigns and internal client relationships. 

Education Required:

  • Bachelor’s degree required

Required Skills/Qualifications:

  • Has 3-5 years’ experience in Direct Marketing

 

Essential Functions:

• Manages components of larger projects in conjunction with Marketing Coordinator or Manager
• Reviews and edits marketing materials and coordinates editing process with internal and external partners
• Develops and maintains communication materials to share across regional client base
• Assists in development/writing of campaign brief and working with agency to develop tactical executions
• Assists with project management of Medicare campaigns and contributes to improvements in project management methodologies and processes
• Prepares reports and analyses in order to make recommendations to the Manager for decision making purposes
• Works independently to ensure information is being communicated to cross functional partners and outside vendors/agencies in order to meet campaign deadlines
• Responsibilities impact the achievement of key department and/or functional objectives
• Contributes to the achievement of department objectives
• Exercises judgment to make decisions for less defined issues and selects methods and techniques for obtaining solutions
• Requires moderately complex decision-making
• Ability to assess and prioritize issues
• Ability to solve problems independently or know when to escalate to other staff members/management
• May refer to established precedents and policies when making decisions
• Influences others regarding existing concepts, processes and/or methodology
• Can independently develop, enhance and manage workflow process improvements
• Participates in determining objectives of assignment
• Works under limited direction
• Plans schedules and arranges own activities in accomplishing objectives
• Work is reviewed by management at key intervals for advice and guidance prior to completion
• Has no formal supervisory responsibilities

 

 

 

 

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