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Direct Marketing Manager

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My client is looking for a Direct Marketing Manager to support the execution and delivery of Global Marketing Solutions projects with a primary focus on the direct mail channel and project management. In this role, you may also support other channels such as digital and telemarketing, as needed.

The ideal candidate should have a strong digital and direct mail financial services and/or a retail background, in payment solutions, is useful. The candidate should also have solid program management experience and have excellent analytical skills.

Role and responsibilities:

Program Strategy Management
• Develop detailed mail plans and project milestones (timelines)
• Analyze program results – Consolidate data provided by Banks, interpret results and summarize key findings
• Support targeting and segmentation for direct mail and email campaigns
• Support digital campaigns – emails, banner ads, and paid search
• Develop Account and Cost Forecasts for direct mail programs based on available data from the Bank on historical campaign performance
• Complete Price Cost Worksheets
• Work with the EMS Administration Team to ensure that forecasts are up to date in EMS
• Assist with creative development – Coordinate creative reviews/feedback from Clients and necessary changes with the creative agencies
• Review production material - Specs, creative pdf files, proofs, data and lettershop audits
• Participate in weekly status meetings with internal teams and Clients
• Work cross-functionally with members from Partnership Marketing on Pay For Performance Deals

New Business Development
• Develop powerpoint presentations that promote Global Marketing Solutions capabilities to support new business development opportunities
• Develop powerpoint presentations for internal meetings
Research
• Provide marketplace trends updates from analyzing reports from different sources such as Comperemedia and Synovate Mail Monitor
• Research different competitive offers using the Search Tool in Comperemedia
Skills Required
• Extensive program management experience in a marketing role; background in financial services preferred
• Excellent analytical skills, strong attention to detail, strong presentation skills
• Ability to manage multiple programs
• Proficient with Excel, Powerpoint, Word, Adobe Acrobat"

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