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Direct Marketing Manager

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An exciting new startup in the health/beauty space is looking for an exceptional Direct Marketer to provide overall strategy and program management of customer programs targeted at growing lifetime value and increasing retention. We want someone who is passionate about our customers and skilled in the tactics to keep them engaged.

What the job entails:
• Create, optimize and maximize marketing programs to help increase lifetime value and customer satisfaction
• Work with customer service and marketing to maintain a customer-first attitude
• Establish and implement best practices for database marketing processes including measurement, evaluation, data capture and customer/prospect list selection. Ensure compliance at all times with CAN-SPAM and COPPA laws
• Manage direct mail, email, SMS and push notification contact cadence and drive integrated marketing programs targeted to all customers (both professionals and clients)
• Create a culture of disciplined innovation through a process of testing and learning to consistently bring proven winners to market
• Utilize analytics and customer data to develop customer segmentation strategies
• Manage the development of analytical reports that track all program and campaign performance

Requirements
• 3-5+ years of direct response or database marketing to consumers
• Must have experience with email and database marketing best practices including RFM and value-based analysis and segmentation
• Analysis, communication and presentation skills
• Advanced knowledge of Email Service Providers (e.g. MailChimp)
• Proven history of leadership in an analytical marketing environment
• Experience with Google Analytics, SQL, and business intelligence tools (Business Objects, Tableau, etc.)
• Experience with statistical software a plus
• Demonstrated error-free analysis and reporting with meticulous attention to detail

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