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Direct Marketing Manager

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12 month rolling contract

Deadline 17/06 @3pm

· Essential Experience

o Demonstrable marketing experience within the online media industry

· Relationship Marketing execution

o Agency management (preferably a marketing agency)

· Technical / Functional Skills

o Technology industry awareness and experience

· Strong communication and copy writing skills

o History of high achievement

· Personal Attributes / Interpersonal Skills

o Planning and operational awareness

o Strong cross group collaboration skills

o Strong market leader - internal and external Qualifications

o Degree or equivalent desirable.

Job Mission/Role

This position is part of the business that supports two key sales motions; seller led and digital led. The product is well-known cloud based solution.

The Cloud + Enterprise direct business is a growing area of opportunity, embracing relationship marketing at the core of marketing execution. The UK is at the forefront of this transformation and will continue to drive this evolution. In this role you will be a custodian of this change, leading the acceleration of the company's digital maturity.

The team are producing a core set of Global Engagement Programs (campaigns) to scale customer acquisition, purchase, consumption and retention.

The role will involve taking these global campaigns and ensuring suitability for the UK market and utilising digital excellence to drive customers to and through these campaigns.

The role will require the individual to work across our marketing communications, digital and product teams to deliver a first class digital experience to our customers.



Key Responsibilities:
• To understand and be able to articulate the key value propositions for products within the product portfolio.
• Take accountability for top of the funnel customer acquisition and own targets for driving customers through to sales qualification (ie Marketing Automated Qualified Leads for each product.

Digital excellence for all product campaigns:

• Build marketing plan to drive customer acquisition:
o Have an understanding of the marketing and business outcomes required
o Build a marketing plan that focuses on top of the funnel customer acquisition with an understanding of key targets audiences that will drive revenue.
o Own and drive key execution priorities
• Localisation and Customisation of campaign content:
o Coordinate execution across Marketing Communications and Product Marketing Managers to review and ensure we land key local priorities through engagement programs.
o Be the subject matter expert and evangelist for all UK
o Drive the change agenda for campaigns where required – ensuring key stakeholder feedback is represented and lead transformation with corporate peers.
• Ensuring a first class web experience across the Product Portfolio
o Collaborate with UK digital team to understand paid media plans for product promotion, being clear on the targets and KPI’s needed to drive success
o Collaborate with UK digital team to continually audit C+E web properties, understand the key drivers to enable customer success and drive change where required. Be an advocate and pioneer of cutting edge online customer experience.
o Collaborate with UK Social team to ensure product priorities land in wider social strategy. Leading to first class advocacy amongst customer base.


Experience Requirements:

• Essential Experience
o Demonstrable marketing experience within the online media industry
• Relationship Marketing execution
o Agency management (preferably a marketing agency)
• Technical / Functional Skills
o Technology industry awareness and experience
• Strong communication and copy writing skills
o History of high achievement
• Personal Attributes / Interpersonal Skills
o Planning and operational awareness
o Strong cross group collaboration skills
o Strong market leader - internal and external Qualifications

Degree or equivalent desirable.

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