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Direct Marketing Copywriter

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Direct Marketing Copywriter to work in either Wilmington, De, NYC, Boston, Charlotte, or San Fran

Aquent is the world's largest and most prestigious staffing firm specializing in the creative and marketing fields. We offer subsidized medical, dental, and vision benefits after just 30 days and 401k after only 90 days. We have a referral bonus program that is unparalleled!

Our client is one of the country's largest banking and financial lending companies. You will be part of the company's in-house full-service ad agency. The agency services all internal departments needing marketing solutions from print ad, direct mail, video, etc.

This is an 18 month contract position onsite M-F in either Wilmington, NYC, Boston, Charlotte, or San Francisco. There is NO opportunity to work from home.

Direct Marketing Copywriter -- Banking & Financial Services

Direct Marketing copy specialist with experience and verifiable success writing specifically for direct marketing efforts. Experience writing all forms of DM media and channels including print, online, email etc. Write, proofread and edit in ahighly collaborative environment working with account executives, art directors, designers, and production managers. Execute copywriting tasks from initial concept to final release. Experience writing for the banking and financial services industries is desired, but will consider candidates withexperience in other similarly regulated environments.

• Work closely with account teams to secure a clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.

• Collaborate with senior management to facilitate and direct the development of new creative strategies and goals, delivering measurable long/short term results. Develop techniques to reach new customers and enable the company to maintain the competitive edge.

• Collaborate with art director to produce the most compelling combination ofimages, design and language.

• Conceive the approach and style for projects and adjust the creative to optimize results.

• Write and evaluate copy, recommend changes and approve as final.

• Set direction for client meetings and secure critical information.

• Sell concepts, strategies and direction to senior management.

• Take a concept or theme and develop copy that will achieve business goals.

• Participate in review of jobs at all stages.

• Minimum of Four to five years of advertising copywriting experience.

• Documented portfolio and record of achievement in writing for direct mail and direct marketing efforts.

• Strong knowledge of general advertising practices.

• Exceptional written communication skills.

• Strong strategic skills

• Proficient in Microsoft Word or equivalent.

• Working knowledge of design software (QuarkXPress, Illustrator, Photoshop, InDesign, Acrobat)

• Proficiency in MS Office (Word, PowerPoint), and working knowledge of Excel

• Familiarity with Filemaker is helpful

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