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Direct Marketing / Project Manager

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Our large financial services client in located in Dedham, MA is looking for a Direct Marketing Manager to partner with business colleagues within Direct Marketing and Product Marketing to implement direct marketing programs. The successful candidate will be an experienced marketer and project manager who can work in a fast-paced and dynamic corporate environment, with the ability to deliver results.

This position is 6+ months onsite.

Responsibilities
1. Build and implement multi channel targeted direct marketing programs.
2. Partner with internal colleagues in Marketing to build and execute programs to support the achievement of the Bank's business and marketing goals.
3. Execution of direct marketing programs in phases including planning, implementation, auditing and analysis. Use learnings to continue to improve and evolve the success of direct marketing initiatives.
4. Work with multiple outside agency partners to ensure that direct marketing programs are implemented on time, on brand, on strategy, in compliance with regulatory guidelines and are within budget.
5. Manage program budget including expenses for outside agencies, lists, production, postage and data processing
6. Provide accurate, results-based projections for marketing initiatives to ensure program goals are met.
7. Maintain in-depth knowledge of direct marketing best practices and competitive offerings to ensure approach to direct marketing is best-in-class.


Requirements:

5 – 7 years direct mail and project management experience.
Experience at a large corporation within the financial services industry preferred.
Technical Skills:
• Excellent written, verbal and presentation skills
• Strong knowledge of direct mail production
• Project management skills with a demonstrated ability to manage projects from inception through completion
• Ability to manage multiple priorities at a time
• Strong attention to detail and organizational skills
• Ability to work well with a team in a fast-paced and dynamic corporate environment.

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