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Direct Mail Marketing Manager

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Our client is seeking a Direct Mail Marketing Manager. The successful candidate is a key member of the marketing team who develops, executes, and measures company direct mail channel. The Direct Mail Manager works closely with Executive and Marketing Leadership to immediately take an ownership within a sophisticated Direct Marketing program with national scope and massive volume.

This role is responsible for delivering efficient and measurable growth through the development of powerful creative, audience expansion, and data analytics. The Direct Mail Manager owns the creative agency relationship and partners with media vendors and data modeling resources to develop program strategies and tactics. This position will play a key role in our developing Marketing Department and will responsibility for developing and managing production, budgets, and timelines.
Responsibilities
Strategy and Planning
•Gains a deep understanding of our customers through research and analysis to influence mail channel strategy and media.
•Leverages knowledge of our business model to fuel investment decisions and tradeoffs.
•Identifies, develops and delivers the execution of high-impact Direct Mail program expansion.
•Gathers and analyzes appropriate data to provide sound, strategic, and consumer-insights driven optimization for program pillars such as audience, creative, cadence, and offer.
•Recommend tools and establish reporting that powers response modeling, program management, and company-wide business planning.

Campaign Management
•Manages monthly Direct Mail campaigns, driving creative and media strategies that grow our business and brand awareness.
•Owns test design and prioritization including creative, audience, and delivery; especially as these are applied to test matrix development and readability.
•Partners with the creative agency to develop test ideas, manage asset development (multiple iterations), and coordinate research.
•Uses complex financial and credit information to drive audience selection, record categorization, test cell assortment, and target model development.
•Manages program data flow, reporting and analysis, which includes response tracking, campaign reporting, transfer of data between vendors, and ad hoc issue investigation.
•Conducts frequent analysis of competitive business strategies and tactics.
•Owns overall performance of agencies and external partners.
•Ensures compliance with financial industry regulations.

Requirements
•8-10 years of developing and executing high-impact, direct-response marketing strategies, and campaigns with significant time in the Financial Services category
•Self-motivated, organized, and detail oriented
•Excellent written and verbal communication skills; must be comfortable communicating across diverse audiences
•Strong creative insight and brand communication experience
•Strong analytical skills and eager to use quantitative analysis of results to improve the program
•Curiosity about how our customers think, how our products work, and other colleagues’ ideas
•Sense of ownership with a healthy competitive spirit and commitment to continual improvement
•Strong Excel and PowerPoint skills
•Concentration in Direct Mail strongly preferred
•Direct-response agency experience (external or internal) a plus

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