These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Direct Mail Marketing Manager

0 people like this description

Our client is a large financial institution located in Wilmington, DE and they are looking for a Direct Mail Marketing Manager to join their Direct Response Marketing Team for a 12 to 18 month contract job. This Direct Mail Marketing Manager role is 40 hours a week, health benefits and 401K are offered.

Direct Mail Marketing Manager Job Description: 
• Manage creative execution of monthly direct mail marketing initiatives and multiple version programs to hit key deliverable dates and marketing schedules 
• Orchestrate and execute direct mail programs according to group/marketing needs while ensuring adherence to budget 
• Drive creative program simplification, upstream engagement in creative design and support efficiency in execution without sacrificing strategic objectives 
• Manage day to day interaction and process workflows with production team and marketing contacts 
• Leverage manufacturing platforms across products and channels to drive cost savings, productivity improvements and process efficiency/control, ensuring the most effective operating model 
• Manage campaign level activities and work closely with other lines of business including advertising, legal and compliance, marketing and product and external vendors 
• Operate across organizational lines and effectively communicate with all levels of management and business partners within internal and external business areas 
• Proactively identify and resolve risk in day-to-day activities, pursue any necessary escalation around risk and implement improvement initiatives as needed to assure controlled manufacturing environment 

Tactical Requirements of Direct Mail Marketing Manager: 
• Incorporate marketing strategy, testing initiatives, regulatory disclosures and branding guidelines into direct mail packages 
• Partner with internal and external advertising agencies on creative development and ensure that packages accurately reflect pricing and strategy 
• Validate upfront inputs prior to production start and ensure accuracy of source code setup, laserline build and DMI test file build 
• Utilize manufacturing platform designed to support prospect-level creative development; build and audit logic to support complex versioning (pricing, value prop, strategy, marketing content) within each campaign 
• Manage daily updates to logic-driven platform to ensure that creative package is produced as scoped 
• Facilitate review of copy renderings in a group setting to evaluate accuracy and ensure instructions (strategy) were applied and ensure all relevant copy updates, legal updates and disclosure content is accurate 
• Drive timely adherence on all production deliverables across global, production, marketing and vendor teams to ensure target mail drop dates 
• Audit all URL content and confirm this reflects offer on direct marketing copy including group-specific detail (logos, card art) and disclosures where needed 
• Manage program requirements surrounding all output and support change-management where elements (logos, disclosures, marketing copy, etc) require updates 
• Manage content within database-of-record to maintain critical program history and detail required to support lettershop instructions 
• Review laser and insertion materials that are produced based on lead file output and ensure accuracy prior to print stage
• Review preprint content to ensure that materials are accurate and represent the correct pre-printed areas 
• Coordinate weekly production meetings with marketing partners and maintain daily communication with vendors throughout production cycle 

Required for Direct Mail Marketing Manager: 
• Bachelor's degree and 3 + years of relevant industry experience 
• Proficient with Microsoft Word, Excel and Outlook 
• Proven ability to prioritize, establish and manage tasks with attention to meeting deadlines, specifically, working on 3 months of consecutive mail campaigns with ability to manage across all deliverables based on program deadlines 
• Demonstrated ability to identify, analyze and solve problems and able to multitask and prioritize based on competing deliverables and to escalate any issues 
• Ability to work independently as well as with team 
• Strong oral and written communication skills 
• Attention to detail, strong proofing skills (no typos or grammatical errors on resumes!) 
• Experience working in a fast paced environment with a high degree of accountability 

Desired of Direct Mail Marketing Manager: 
• Prior advertising agency/in-house agency experience 

These job descriptions are examples. Looking for work?

Find JobsFind Jobs