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Direct Mail Marketing Associate

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Job Description:

Our client in tghe consumer lending/financial services industry, seeks a full-time, temp-to-hire, Direct Mail Marketing Associate. This person will have day-to-day accountability for the tactical tasks and process associated with their direct mail program.  Core responsibilities include:

  • Manage direct mail implementation, project manage key deliverables relative to creative, list selection, and mail delivery.  On-going management of a process that delivers on accuracy, efficiency and nimbleness, enabling the organization to gain learnings at a face pace.
  • Implement direct mail campaigns effectively and with excellence in execution and a focus on customer experience. 
  • Partner with business leadership to shape test design and process optimization.
  • Apply analytical rigor to analyze results and drive program improvements and optimization; consistently monitor, evaluate and refine.
  • Coordinate the completion of deliverables with internal creative teams, outside creative agencies, credit reporting agencies, list providers, and third party processors.
  • Ensure creative execution consistent with Brand and Creative Guidelines to deliver results.
  • Work collaboratively with IT, operations, credit risk, legal, compliance and finance to ensure programs are implemented effectively.
  • Ensure that direct mail campaigns are produced within the project schedule and budget. 
  • Drive innovation by implementing new tests and segmentation strategies. Manage work with partner agencies to support the above strategies.

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