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Direct Mail Advertising Marketing Lead

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Our client seeks a Direct Mail Advertising Marketing Lead, with 5-7 years of solid experience, to support demand gen initiatives. The primary responsibility of this role is to help manage the Direct Mail & Print program, including both the production of creative assets to reach our target segments and mass markets plus continuous analytical assessment to understand (and report on) performance. This person will work closely with other GTM vehicle leads, Merchandising, Creative, Production and the Media Agency to design and execute campaigns.

Principal Accountabilities/Deliverables
• Develop & execute a Direct Mail / Print marketing strategy with CRM and Merchandising to improve awareness, engagement and ultimately result in conversion across segmented NA audiences
• Deliver DM & print briefs that are clear on the product/solution/campaign needs and vehicle strategy to the global creative and production teams.
o Provide thorough and timely feedback to global creative / production teams
o Work with Merchandising Team and Partner Marketing to review promotions, coordinate landing pages simplifying consumer purchase path and encourage full funding
• Collaborate with CRM and Agency to develop and execution of a media plan that optimizes / targets various audiences and meets financial expectations
o Using various test results, key learnings, best practices and analytics, appropriately brief messages that meet needs of our SBs, grow active base and improve financial performance
o Provide clear direction to Agency on timelines and campaign expectations as well as provide insight on campaign performance in collaboration with CRM. Comfortable with challenging assumptions to drive business results.
• Be accountable to vehicle performance (Calls, RUM, ROAS / MOAS), quality, deliverables and budget
• Deliver a marketing playbook that documents best practices and serve as a knowledge resource for everything Direct Mail & Print

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