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Dir. Social Media: Be In The Spotlight: Women's Retailer!

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Before reading any further...
All candidates must have experience working on Womens' brands
and running social media campaigns.

In this contract to hire role you will be THE subject matter expert developing the
strategy and roadmap for existing and emerging social platforms
(Facebook, Twitter, Foursquare, etc). You will ensure that brand messages
reach our audience eliciting a positive impact customer behavior and attitudes.
You will also ensure the integration of word-of-mouth/viral campaigns,
develop new concepts/partnerships, content syndication, online advertising,
traffic generation, blogger relations, social media and the use of web analytics.

This position is part strategist, part hands-on tactician; capable of envisioning,
leading and implementing.


Create a comprehensive strategy to build social media capabilities.

Develop road map for social media that includes an understanding of
both technical requirements and business requirements for our Clients' site.

Monitor trends in social media channels, tools and metrics and
appropriately apply that knowledge to increase the effectiveness of social
media and develop new concepts and partnerships.

Partner with the internal teams and vendors to develop
initiatives and social media campaigns.

Work with CRM to measure the impact of social media on the
overall marketing efforts and establish common metrics and benchmarks.

Make recommendations to Sr. Executives on social media capabilities
including talent, skills, tools and platforms and how to make better marketing mix decisions.

Manage social media coordinator.

Develops opportunities for beta testing and other integrated marketing partnerships.


5-7 years of experience in social media and/or digital media space. BA/BS in a related field.
Lives and breathes this medium.
Proven experience developing social media strategies.
Experience establishing and maintaining professional partnerships in the social media space.
Experience negotiating with outside vendors, including negotiating contracts, prices, resolving service issues and reconciling differences.
Understands, and has a passion for what customers are reading, watching and listening to.
Out of the box thinking.

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