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Digital/Interactive Copywriter

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YEAR LONG CONTRACT!


Hasbro’s Global Direct to Consumer/eCommerce team seeks a talented copywriter to create persuasive on-brand copy for our eCommerce website and corporate emails. Our ideal candidate should possess excellent writing, editorial, and project management skills and have past experience creating copy for digital properties. In addition, the writer should have experience developing highly-effective call-to-action copy and be comfortable creating work that is used in a test and learn environment. Excellence in short-form writing is a must. Lastly, the writer must thrive in a highly creative, fast-paced, and deadline-oriented environment


Key Responsibilities:


(50%) Write copy for Hasbro consumer-facing emails:

  • Collaborate with team to create email concepts
  • Generate subject lines, including iterations for testing
  • Create copy for email body, including strong call-to-action language
  • Look at results to help define future strategy
  • Monitor legal, licensor, and regulatory compliance
  • Create history and best practices


    (30%) Write copy for ecommerce website pages:

  • Create copy for site advertising and content spots
  • Generate copy for other parts of website including site navigation, FAQs, etc.
  • Collaborate with product copy team to ensure consistency on product descriptions
  • Test copy to understand effectiveness
  • Look at results to help define future strategy
  • Monitor legal, licensor, and regulatory compliance
  • Create history and best practices


    (20%) Collaborate with teams and project management, which includes:

  • Initiate and attend team meetings, project kick offs, approval meetings, status meetings, and track project
  • Flawless copy editing and proofreading skills are required, as well as knowledge of editorial best practices. The candidate must also possess strong verbal and interpersonal skills and be able to work productively on a cross-functional team
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