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Digital Strategist/Analyst

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Our client, a privately-held manufacturer of natural products, seeks a contract-to-hire full-time Digital Marketing Strategist who can get their hands dirty digging in the analytics of campaigns. This person is responsible for supporting the Marketing department through maintenance of the company’s digital properties (including website, web store, newsletter, and blog) and developing growth strategies through the use of eCommerce analytics and digital marketing campaigns, in collaboration with the social media team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Content Management
 Website maintenance (update content as needed, monitor site for issues)
 Blog (Updates per the content calendar)
 Webstore maintenance
 Third-party vendor managements (e.g. hosting agency, annual website subscriptions, social media analytics tools and publishing platforms, etc.)
 Budget management
 Special projects

Growing Digital Presence
Data analysis: Create strategy based on analytics and user data. Measure and report performance of all digital marketing campaigns, and assess against goals, identify trends and insights, optimize spend and performance based on insights, brainstorm new and creative growth strategies
Email Marketing (manage contacts lists, templates, formatting, scheduling)
Social Media Marketing (work with social media team to develop social and digital ad campaigns)
 Content Marketing (work with content providers to format and update blog and website)
 Search Engine Optimizations: (SEO, optimizing site content for organic earned search)
 Search Engine Marketing (SEM, paying for clicks, e.g. Google’s AdWords)
 Display advertising: (Banner ad campaigns and similar)
 Mobile Marketing
 E-comm+Site Performance/Conversions: Plan, execute, and measure experiments and conversion tests; Collaborate with internal teams to create landing pages and optimize user experience; Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; Instrument conversion points and optimize user funnels; Develop Loyalty Program, Product Promotions/Sales, etc.
 Review new technologies and keep the company at the forefront of developments in digital marketing.

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