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Digital Strategist

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Develop and implement content strategy
Communicate to account teams and end clients on project developments, timelines and results
Manage and update website content
Provide guidance and assistance on tactical executions of client campaigns (social, digital platforms, paid social advertising programs, search marketing, measurement and analytics)
Keep pace with social media and new digital industry trends and developments
Assist in new business proposals (research, building slides)
Outreach to high-level influencers
Develop news story ideas and draft media relations materials
Play a role in web platform development from an editorial perspective (Facebook, mobile apps, brand microsites, corporate websites, etc.). f
Play a role in new business pitch development and presentations.

Qualifications:
Experience within the digital marketing industry with a strong understanding of social media and digital strategy Knowledge and proficiency in social media analytics tool, website analytics tools and other relevant platforms. Including but not limited to: brandwatch, radian6, google analytics, etc.
Experience working with and creating databases and dashboards utilizing all relevant data to inform decisions
Possess strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions and developing actionable recommendations
Have a passion and experience for social media and stay ahead of the curve on industry developments Have very strong written and verbal communications skills
Always love to learn new skills and tools
Specific experience or background in analytics/measurement/metrics is a plus

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