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Digital Strategist

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Top branding agency is San Diego is hiring a Digital Analyst! Details are below for review. This role is a top priority and will not be open for very long. If you are interested, please apply directly or contact me jwakefield@aquent.com

Do you stand out in these areas:
Research (primary and secondary, experience with MRI/Simmons databases preferred)
Data analysis
Digital and social savvy
Consumer insight development
Development of briefing documents based on mining of strategy insights
Development of consumer journeys based on connections insights
Provide input on channel plan development
Liaise with creative teams throughout the creative development process
Ability to craft and present strategic presentations

Key Responsibilities:

• Spearhead creation and implementation of a comprehensive digital strategies across all paid, owned and earned media channels
• Provide strategic guidance and oversight to client teams to inform fully integrated programs, campaigns and platforms – outputs may include, but not be limited to creative briefs, ad hoc strategy document and communications plans
• Collaborate across departments to discover and pursue new opportunities to help drive client business objectives
• Educate client and internal teams on digital and social channel value, best practices and implications of ongoing evolution in the space
• Develop ad hoc POV documents and presentations for clients on a variety of topics, such as new strategies, platform changes, emerging platforms of interest
• Help develop ROI models and evolve measurement and analytics process to focus on defining value and KPIs for clients across integrated programs
• Report results to client teams, and jointly develop actionable insights
• Manage a community management team in order to execute successful social moderation/engagement, channel management and content programs

Qualifications:
• 4+ years working in digital strategy and social media strategy at an agency or brand
• Experience crafting and proposing integrated marketing solutions for clients by having a thorough understanding of their current state, business objectives and potential gaps
• Possess strategic thinking and analytical mindset to create progressive, ROI-driving ideas and programs
• Strong attention to detail/organizational skills, and a positive approach to problem solving
• Strong written, verbal communication and presentation skills
• Strong competency with MS Office, Mac Apps (E.g., Keynote), digital/mobile apps, CMS platforms and other cloud-based apps
• A restless desire to change how advertisers and agencies approach digital in a transparent, consumer-centric world
• Must possess a strong backbone and be obsessed with ROI

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