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Digital Specialist /Strategist

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The Digital Specialist /Strategist focuses on the needs of the user to drive clarity, usability, and accessibility – from content management system to design and user interface. This role will work closely with business partners and producers to drive an innovative and personalized customer-first experience, while serving strategic digital, marketing and business needs. Focused on how to incorporate digital best practices in projects.

• Work collaboratively with cross-functional teams to develop a content migration strategy that supports team, business goals, while maintaining SEO value.
• Work closely with design, content, and analytics staff to deliver optimal website design, functionality and search engine optimization (SEO).
• Work collaboratively with digital, cross-functional teams and partners to create and maintain organizational website assets.  
• Research and conduct analysis, website audits, competitive assessments, browser compliance, mobile responsiveness, and user testing. 
• Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines. 


Technical/Functional Qualifications:

• Bachelor’s degree or equivalent experience

• 4-8 years experience in digital web experience

• Working knowledge of content management systems (Drupal, etc.)

• Working knowledge of internet and web technology, including HTML, CSS and JavaScript

• Understanding of different browser technologies and a general understanding of web infrastructure

• Familiarity with mobile/responsive design and use of videos on the web

• Excellent communication skills, both written and verbal

Key factors for success in this role include: • A clear understanding of accessibility requirements on the web • A deep understanding SEO, UX and digital best practices • Attention to detail and strong client service skills are a must • Must be able to work effectively in a team environment • Ability to translate business requirements into the appropriate online user experience • Strong decision making skills, ability to prioritize work and negotiate compromises with business and technology partners as needed • Understanding of CMS (Drupal or others) • Digital focused role • Creative problem solver • Self-starter 

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