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Digital SEO Program Specialist

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The Program Specialist will be primarily responsible for the daily management of Digital Services Foundational search engine optimization (SEO) programs for 40+ client hotels, globally. The Program Specialist acts as the main point of contact for the hotels and is the liaison between internal teams, ensuring all deliverables are met and tactics are executed on time. This position is responsible for setting program expectations, providing performance reports and ensuring a high-level of service is provided. This position reports directly to an Account Strategist.

Education and Experience

• BS/BA degree from an accredited university in Business Administration, Marketing, Hospitality, or related major.

• 1-2 years digital marketing experience, experience with hotels a plus.

• Agency work experience preferred; primarily in a property services/account services role.

• Familiarity with search engine optimization fundamentals.


Managing Work, Projects, and Policies

• Build and maintain long-term relationships with new and existing properties through open communication.

• Ensure all program tactics are executed on-time and deliverables are met.

• Schedules and leads property discovery and reporting calls throughout enrollment period.

• Manage and implement strategic keyword strategy through optimization of on and offsite tactics.

• Addresses ad-hoc property questions and concerns in an effective and timely manner. Escalates issues to manager when necessary.

• Interpret reporting trends and proactively communicate performance to hotels in the form of presentations.

• Monitors the impact of the program and proactively communicates a change in strategy when necessary.

• Identifies when hotels are up for renewal and works with manager to solicit re-enrollment.

• Makes strategic recommendations for additional services/tactics to enhance program to meet property goals.

• Responsible for onboarding new properties, including contracting, setting program expectations and hosting discovery webinars to gain a deeper understanding of property specific needs

Supporting Operations

• Works with internal Operations team to guarantee program tactics are executed on-time and at a high-quality.

• Provides feedback to continually improve work processes and systems that support program execution.

• Engages in frequent communication with Digital Services team through established platforms.

• Establishes and maintains complete and up-to-date information on all properties status and performance.

• Attends training and conferences to increase subject matter expertise.

• Actively seeks out opportunities to learn more about the digital industry.

Additional Responsibilities

• Attends and participates in all relevant internal and external meetings.

• Informs, updates, and provides information to managers and co-workers in a timely manner.

• Presents ideas, expectations and information in a concise, organized manner.

• Uses problem solving methodology for decision making and follow up.

• Maintains positive working relations with internal customers and department managers.

• Manages time effectively and conducts activities in an organized manner.

• Performs other reasonable duties as assigned by manager.

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