ESSENTIAL DUTIES & RESPONSIBLITIES:
Collects, coordinates and/or develops content to optimize customer programs and campaigns for email, SEM and web.
Engages vendors as needed for digital programs (Email Service Provider, SEM, Web and other digital opportunities) to ensure the tools used match the company objectives within budget.
Support the development of and executes email and web marketing campaigns, including updates to the promotional calendar, segmenting the client file, and targeting offers appropriately. Routine email tasks performed include:
refresh email contact data monthly (file prep, Access DB, uploading, segmentation rules)
send email campaigns based on segmentation and testing plan
troubleshoot Email Service Provider (Bronto) rules and campaigns as needed
Participates in cross-functional team meetings and promotional calendar reviews.
Identifies and communicates promotional content and program plans to necessary teams and vendors to meet business objectives.
Uses content tools and tracking elements to create emails, digital ads, and online content.
Executes updates to templates using technology for programming in HTML/text format and images as needed.
Tests and optimizes target criteria, content, forms, etc. to increase metrics (open, click, lead, and application rates) and exceed expectations.
Integrates offline marketing campaigns and targeting with digital programs and other electronic promotions and communications.
Coordinates digital marketing, ecommerce and eprocurement messages on company intranet.
Organizes website content and coordinates web messages with various stakeholders for timely placement.
Facilitate and execute Digital Marketing webinars using “GoToWebinar”.
Compiles tracking, analysis, and reporting of the impact of promotional and non-promotional campaigns for digital marketing efforts, including email and webinars.
Prepares reporting inputs for Web Promotions and Email programs and participates in quarterly Digital Marketing Programs report outs.
Coordinates efforts with team members to ensure digital marketing tactics are implemented on time and within budget.
Other duties as assigned.
OTHER SKILLS & ABILITIES:
The successful candidate must have proven email and direct-response marketing experience with a passion for Digital Marketing.
Experience executing website content, online promotions, email, SEM/SEO, PLAs, and/or direct response campaigns and programs.
Some experience managing external vendors (Bronto, ExactTarget, etc.)
Some experience with HTML and image editing software.
Exposure and/or experience reporting on financial impacts of digital initiatives.
Some experience creating online, email and SEM/SEO campaigns for sales and service operations.
Exposure to or an understanding of SEM/SEO concept to implementation for B2B market.
Excellent people skills with the ability to communicate effectively and a keen eye for quality control of work.
Effective time-management skills, able to work individually and as part of a team under tight deadlines with changing priorities.
Proven success working cross-functionally in a developing and changing environment with shifting priorities.
Excellent written and oral communication skills with experience presenting to management.
Proficiency with Microsoft Office including Excel, PowerPoint, and Word.
Limited knowledge of Microsoft Access a plus.
B2B experience good, but not required. We are looking for an entry- to mid-level, highly driven, hands-on, and energetic professional to support our Digital Marketing programs.
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ESSENTIAL DUTIES & RESPONSIBLITIES: