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Digital Program Manager

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AQUENT is seeking for a Digital Program Manager to support a digital media client in DC.

Manage campaign set up, launch, operations, reporting, analytics and optimization for direct to consumer digital marketing programs, including the launch of Radio to drive subscriptions. Program manager will be responsible implementing tactics such paid social media, search engine marketing, segment based display media, including segment based and list based programs to meet and exceed program goals.

Duties and Responsibilities:
The program manager will support the launch and management of Joel Osteen marketing.

Responsibilities include:
• Digital media planning
• Managing internal and external resource for creative development
• Campaign operations (ad trafficking, tagging, reporting)
• Campaign optimization and management to meet goals.

In addition the program manager will support:
• GAWB digital marketing and operations (to facilitate analytics and attribution)
• Search Engine Marketing (media and landing page optimization)
• ARD Digital campaigns

Minimum Qualifications:
• BA in related area
• 3-7+ years in digital and direct response marketing
• Comparable/related industry required (mainstream subscription services, automotive industry or automotive aftermarket, traditional direct marketing, internet services, entertainment, satellite television, credit card services, or cellular services) preferred

Technical Skills:
(list required computer and technical skills and equipment/software used)
• Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)

Please contact me at Thanks,

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