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Digital Product Specialist

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This prominent Melbourne company offers a great opportunity for an experienced digital specialist (12 month contract) who enjoys diversity and taking ownership.  The role will require end to end responsibility of the organisations suite of customer web, mobile and app solutions. From defining acquisition strategies, developing and delivering best practice digital solutions, through to managing delivery of the analytics and SEO program. Due to the end-to-end nature of the role it will encompass a wide range of daily and project management tasks.

Responsibilities: 
Devise strategies and implement activity that drives online traffic, app downloads, uptake of web offerings, free WiFi usage and social engagement. 
Drive and deliver continuous improvement of the suite of channels in line with business unit priorities. 
Evaluation of new technologies etc. and making recommendations to business areas
Plan activity considering multiple objectives and priorities in line with the overall business strategy 
Evaluate new technologies, customer research, market conditions and competitor data 
Ensure best practice digital standards and continuity across the suite of products is delivered 
Develop functional specifications and technical briefs 
Manage digital projects from end-to-end - scope, design, development and stakeholder approvals 
Manage the implementation and ongoing delivery of all solutions that deliver the web/app/social customer experience. 
Responsible for the content strategy and content updates in line with business unit and departmental priorities across all web, app and select social channels. 
Manage performance of external agencies across SEO, Analytics & Development 

Essential Experience Required: 

You will bring with you extensive digital experience across multiple digital channels, particularly online and mobileProven track record in delivering customer engagement and increased revenues 
Excellent stakeholder engagement capability - experience of managing external agencies highly desirable
Solid digital end-to-end project management skills

For further information or to submit your application contact Zena Nicolson on 03 8644 7777 or znicolson@firebrandtalent.com 

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