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Digital Product Manager

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Long term freelance opportunity for Digital Product Manager with specialization in financial services products (loans, business direct, credit card, student loans). Manage the end-to-end sales funnel customer experience and performance for web, mobile and product related applications.

This is a fantastic senior-level opportunity for seasoned Digital Product Managers who have experience within the financial services industry (required). This position is a combination of Online Product Management, Strategy, Analysis, Competitive Research, and Partnership with key stakeholders.

• Work with team and product groups to generate opportunities for enhancing the online research and apply process experience and performance by assessing external customer needs and performing both quantitative and qualitative analysis.

• Define opportunities; develop business cases; and manage ongoing monitoring for projects and programs.

• Develop appropriate strategies to assure that product group initiated projects are implemented optimally and with the greatest sales impact.

• Help lead key programs. Focus on optimizing the current research and application processes to increase sales and leads across products (e.g., Credit Card, Student Loans, Personal Lines & Loans, Direct Auto, and Business Direct,).

• Develop ideas for enhancing existing functionality or identifying new functionality based on audience analysis, competitive benchmarking and product group partner needs. Recommend creative solutions to implement new features and improve usage of existing functionality.

• Conduct strategic business and customer analysis to identify inefficiencies in the site and use the results to resolve problems and improve efficiency of the customer experience.

• Analyze platform reporting data and develop ideas for new projects or enhancements.

• Conduct competitive analysis, prioritize and identify initiatives to execute that will elevate the sales throughput of the platform.

• Synthesize 3rd party research from Forrester, Bank Monitor and others into actionable recommendations for projects initiated by the DSS team or product group partners.

Metrics Analysis
• Continually mine internal customer path data to uncover findings and develop customer intelligence.

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