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Digital Producer (SEO/PPC) (contract to hire)

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Our client, a full-service digital marketing agency is seeking an experienced Digital Producer with SEO and PPC experience to join their Digital Marketing team immediately!

We are looking for someone who can program, maintain, optimize, and offer insights on existing and newly acquired accounts. The Digital Producer will work closely with our accounts, strategy, copywriting, and creative teams.
In addition to executing the technical aspects of SEM/SEO, PPC advertising, the Digital Producer will interpret the pattern of data coming in and develop trends to inform business strategy.

DUTIES AND RESPONSIBILITIES:

● Perform daily campaign management of pay per click accounts on Google AdWords, Facebook a big plus
● Campaign optimization with a focus on ROI maximization
● Maintenance and monitoring of keyword bids
● Analysis and data insights to drive campaign effectiveness and campaign recommendations
● Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
● Support generation of new paid search campaigns, ad groups, and accounts.
● Aid in the creation of new paid search marketing initiatives
● Generate reporting for all major metrics, goals tracking, customer acquisition metrics,
revenue tracking, and other paid search initiatives
● Keep pace with search engine and PPC industry trends and developments.
● Monitor and evaluate multi-channel attribution and allocation performance
● Work with cross-functional teams to coordinate online ad copy, landing page creation,
presentations
● Monitor competition to determine winning strategies and opportunities
● Advance our remarketing efforts
● Search and ad copy recommendation

COMPETENCIES:

● Passion for Search and internet marketing
● Outstanding ability to think creatively, and identify and resolve problems
● Attention to detail and the ability to effectively multi-task in a deadline driven
atmosphere
● Ability to clearly & effectively articulate thoughts and points internally and with outside
partners
● High level of integrity, autonomy, and self-motivation
● Excellent analytical, organizational, project management and time management skills
● Commitment to learning
● Ability to code is a plus

PERFORMANCE MEASUREMENT:

● Effective ROI and Cost of Acquisition of marketing spend
● Manage the balance of quality and volume of clicks and traffic
● Adherence to budget guidelines
● Multi-channel attribution of online spend effectiveness

SKILLS AND CAPABILITIES:

● BS/BA strongly preferred, with a marketing emphasis
● Minimum of 2+ years of experience on PPC platforms
● Experience working with popular PPC ad platforms (AdWords).
● Preferred: Certified in Google Adwords, Google Analytics, etc.
● Requires hands-on knowledge of best practices in SEM/SEO and a proven track-record of
delivering qualified traffic from both an acquisition and conversion standpoint
● Ability to compile and analyze search data and metrics
● Make decisions regarding campaigns
● Ability to perform click through rate, conversion, spend and creative analysis to identify
growth / optimization opportunities
● Strong analytical skills with ability to drive meaningful actions from large data sets
● Deep proficiency in MS Office -- power user of Excel
● Ability to multi-task and prioritize in a fast-paced and dynamic work environment
● An organized individual with great attention to detail and focus on quality of results
● A self-motivated individual
● A team player
● Takes accountability and ownership of his/her own work
● Knowledge and experience with web analytical tools and interfaces preferred
● Web platform experience including content management and e-commerce systems
preferred
● Experience in a multi-channel B2B products environment strongly preferred
● Web layout and design experience

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